About Us
Saudi Arabia's premier B2B exhibition organizer since 1992.
Est.
1992
Three decades of building connections.
Established in 1992 as a specialized International Exhibition Division under Al Fadl Group of Companies, Al Sunaidi Expo has grown into Saudi Arabia's most trusted exhibition and conference organizer.
Operating across the jewellery, food & beverage, franchise, furniture, health & beauty, and engineering sectors, we curate ecosystems where meaningful trade happens. With over 30 years of expertise, we don't just provide exhibition space — we build the engines of economic transformation for the Kingdom.
Our commitment aligns with Saudi Vision 2030, positioning the Kingdom as a global hub for trade and economic diversification through world-class B2B platforms.
Milestones That Shaped Us
Jewellery Salon
The Kingdom's most luxurious jewellery exhibition, connecting premium local and international jewellery brands with affluent regional buyers since 2010.
Foodex Saudi
Saudi Arabia's primary international food and beverage trade show, sourcing from over 35 countries with professional buyers from distribution, retail, manufacturing and hospitality.
Saudi Franchise Expo
Supports Saudi Vision 2030's non-oil sector expansion, offering franchising opportunities and business education for regional and international entrepreneurs.
Decofair
Saudi Arabia's largest international interior design, furniture and furnishings exhibition, attracting professionals and investors exploring global product trends.
Saudi Health & Beauty
Launched in 2014, the only dedicated meeting point for KSA's professional beauty and wellness industry, bridging brands with practitioners and buyers.
ISF Saudi
The first event dedicated to sports, health and wellness in the Kingdom, facilitating B2B connections and government relationships across the sector.
Saudi Food Forum
A three-day learning programme run concurrently with Foodex Saudi, preparing international companies for successful market entry into the Kingdom.
MBK Expo
A mother and child exhibition achieving regional prominence through international speakers, leading brands and curated content for families across the GCC.
MCE Saudi
Focused on HVAC and energy systems in the Middle East's third-largest cooling and heating technology market, connecting global suppliers with Saudi buyers.
SNSR
A national security expo partnered with the Ministry of Interior, connecting global security professionals and solution providers with government entities.
Salon Culinaire
A prestigious culinary competition in partnership with the World Association of Chefs Societies, celebrating Saudi Arabia's growing culinary excellence.
The Kingdom Chef
An interactive competition platform showcasing culinary talent across the Kingdom, judged by international culinary experts and celebrated chefs.
Ready to Exhibit With Us?
Join over 35 countries and hundreds of brands that trust Al Sunaidi Expo to connect them with the Saudi market.